・work・Miro
The Miro Transformation
Miro set out to transform itself from a popular online collaboration tool into a global leader in creative collaboration. With a name change signaling a bold new direction, Miro needed a brand identity to reflect its mission of empowering the world’s most innovative teams to create and collaborate seamlessly.
Agency
Client
Field
Project overview
As Miro transitioned from RealtimeBoard, it aimed to signal its evolution as more than just a collaboration tool—it was a platform for innovation, creativity, and teamwork. The challenge was to design a scalable and dynamic identity that could grow with the brand, resonate across diverse global audiences, and reflect Miro’s vision of collaboration without boundaries.
big idea: explanation about the main insight
Collaboration is at the heart of Miro’s brand. To bring this to life, we created a playful yet professional identity featuring four collaborative characters that symbolize teamwork’s challenges and triumphs. The visual language celebrates the joy of working together—whether in the same room or across continents.
Results
The rebrand catapulted Miro from a niche tool to a global movement. The new identity combined versatile design elements, cheerful characters, and clean UI, ensuring consistency across all touchpoints, from product interfaces to billboard campaigns. Miro grew from 2.5 million to 80 million users, attracting powerhouse clients like Netflix, Spotify, and Cisco. The rebrand earned multiple European Design Awards and set a new standard in the creative collaboration space.
A few interesting statistics for this case:
Fromt
2.5m
to
80m
users after the rebrand.
Attracted major clients like
Netflix
,
Spotify
, and
Cisco
.
Earned
multiple European Design Awards
for the rebrand.