・work・Opsin
A Clear Vision for a Bright Future
Launching a brand from scratch is no easy feat, but Opsin Optics rose to the challenge with the opening of ten stores in Belgium. The goal? To stand out in the competitive optics market with a comprehensive brand identity and seamless 360-degree launch—all within just four weeks.
Agency
Client
Duration
Field
Project overview
Opsin Optics needed a bold and cohesive brand identity that reflected clarity, sophistication, and innovation. The challenge was to unify strategy, design, and execution into a compelling omnichannel launch that resonated both in-store and online, establishing Opsin as a strong new player in the optics market.
big idea
A clear vision deserves a bold identity. The Opsin brand was built around the principles of precision and elegance, with sleek visuals, engaging store designs, and a unified digital presence. By aligning every touchpoint under this cohesive identity, Opsin created a memorable and seamless experience for its customers.
Results
Opsin’s launch was a resounding success, with all ten stores thriving from day one. A striking brand identity, optimized digital presence, and engaging in-store experiences positioned Opsin as a bold new player in the optics industry. The seamless execution demonstrated the power of alignment between creative strategy and operational precision.
A few important statistics:
Successfully launched
10 stores
in Belgium within
4 weeks
.
Unified brand identity
resonated across digital and in-store touchpoints.
Established Opsin as a
competitive new player
in the optics market.