・work・Rituals
A Magical Countdown
Rituals’ iconic Advent Calendar has been a beloved holiday tradition for years. Building on its success, we set out to boost loyalty and engagement among both new and existing customers. The result? A fully interactive digital experience that stayed true to the heart of the Rituals brand—delivering outstanding results and creating a win-win for the brand and its customers.
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Project overview
Rituals wanted to translate the joy and wonder of its physical Advent Calendar into a digital format. The challenge was to design an experience that combined storytelling, gamification, and seamless brand integration, captivating audiences while driving measurable engagement and brand loyalty.
big idea
Inspired by the Rituals Advent Calendar, we created a 3D digital Christmas village where users could explore a festive world through innovative scrollytelling. Each house in the village unlocked a mini-game, inviting users to light up the entire village. The journey ended with an opportunity to win the physical Advent Calendar, blending the digital and physical seamlessly while amplifying the magic of the season.
Results
The Advent Game became a standout success, generating over 2 million views and attracting 430,000 users. With an average engagement time of 4.5 minutes, the interactive experience captivated users and deepened their connection to the Rituals brand. Over 188,000 users registered their email, turning engagement into valuable leads and reinforcing Rituals as a cherished part of the holiday season.
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