・work・Claro
Fresh Forward
Claro Carwash, a rapidly growing chain with over 15 locations in the Netherlands, sought to redefine the car wash experience by becoming the premium provider in the Benelux region. The challenge was to unify its fragmented operations, enhance customer engagement, and establish a bold, consistent brand identity.
Agency
Client
Duration
Field
Project overview
Claro Carwash needed a full-scale transformation to elevate its brand and operations. This included creating a unified digital platform, implementing marketing automation, and designing a customer-centric experience across online and in-store touchpoints. The goal was to drive brand loyalty and streamline operations, positioning Claro as the leader in its industry.
big idea
"Fresh Forward" (Fris Vooruit) became the heart of Claro’s new identity. It’s a bold, versatile tagline that reflects both a sparkling clean car and an elevated customer journey. Supported by a vibrant mascot, Bello the dog, the brand exudes friendliness and professionalism across every interaction.
Results
The transformation delivered measurable impact across all fronts. Claro implemented Actito as a marketing automation hub, harmonizing customer data from POS systems, websites, and subscriptions. Personalized communications, powered by license plate recognition, significantly improved customer loyalty and retention. The new digital platform streamlined operations and boosted brand recognition, making Claro the go-to car wash provider in the region.