・work・Zenchef
Where Taste Meets Technology
Zenchef aimed to redefine how restaurants and guests connect by uniting three platforms—Formitable, Resengo, and Zenchef—under a single, cohesive brand. The mission was to craft a digital identity that captures the soul of dining while seamlessly blending hospitality with innovative technology.
Agency
Client
Field
Project overview
Zenchef sought to unify its fragmented platforms into a streamlined, memorable brand that reflects the warmth and connection of dining out. The challenge was to create a digital experience that balances simplicity and sophistication while appealing to both restaurant owners and diners.
big idea
Dining is about more than just food—it’s about shared stories, connections, and memorable moments. Zenchef’s new identity brings this philosophy to life, combining a stylized "Z" symbolizing taste and technology with a design palette inspired by Saturday markets. The digital journey was crafted to mirror the joy of dining, making every interaction as heartfelt as a chef’s signature dish.
Results
The rebrand unified Zenchef’s platforms under a cohesive identity that redefined its place in the industry. From its warm, inviting digital experience to its elegant design language, Zenchef’s new brand resonated deeply with its audience. It enabled restaurant owners to connect effortlessly with guests and fostered stronger relationships. The rebrand transformed Zenchef into more than a tool—it became a platform that embodies the art and joy of dining.